Hum Week

It also states that from 2002 to 2011 Divergence had approximately $250,000 charged to his arsenal credit card, which was paid with the campaign account, but never gave any explanation as to what the charges were for. The strategy for applying creativity that would best be used for this issue would be to devise or modify a process or system. Apparently, the laws that are in place for this matter are not specific enough, and there is a lack of enforcement.These laws need to be modified to make their requirements more detailed, and there needs to be improvement of the enforcement of these laws. ) How might you use the strategies for promoting curiosity In addressing this topic? Why do you think these strategies might be effective? In order to promote curiosity in addressing this topic I think that the best thing to do would be to get more people involved in the process of change. When doing this, opinions can be heard and used to heighten the levels of curiosity. By allowing more peopl e to be involved, it will bring better solutions as well.I feel this strategy would be very effective, because the most effective way to promote curiosity and devise a new yester of laws to avoid any further discrepancies would be with questions. The answers to these questions will provide better Ideas for the changes that are needed. It will also provide ways to change the way the laws are enforced. In my opinion, If the penalties for breaking the laws became stricter, there would be less of a chance that the laws would be broken. A possible solution could be to employ unbiased workers to keep track of what Is being spent and why It Is being spent. ) How might you use the various methods for producing Ideas to eliminate the blabs from the original article and still present a factual and persuasive case? Using the various methods for producing Ideas can eliminate the blabs direction In this article by using forced uncommon responses, using free association, and constructing pro and con arguments. By using forced uncommon responses, the common and familiar (bias) Ideas can be avoided or dismissed. This will give way for the more open minded (non-blabs) Ideas. The use of free association will allow for a more relaxed and controlled responses.Constructing pro and con arguments can be done, but only tit the safeguard of going out of your way to construct arguments and Ideas that can malignant a neutral outlook. It Is very Important to always keep In mind that there Is more than one side to the Issue or problem. Both sides need to have the same attention In order to come up with the most effective solution. Having biased opinions and Ideas will only add to the problem, and make the solution more difficult to achieve. BY Hottentots Essex County Executive, Joe Divergence, was using his campaign funds to pay for of these laws. How might you use the strategies for promoting curiosity in answers to these questions will provide better ideas for the changes that are neede d. It will also provide ways to change the way the laws are enforced. In my opinion, if workers to keep track of what is being spent and why it is being spent. 3) How might you use the various methods for producing ideas to eliminate the bias from the methods for producing ideas can eliminate the bias direction in this article by using ideas can be avoided or dismissed.This will give way for the more open minded (non-bias) ideas. The use of free association will allow for a more relaxed and with the safeguard of going out of your way to construct arguments and ideas that can maintain a neutral outlook. It is very important to always keep in mind that there is more than one side to the issue or problem. Both sides need to have the same attention in order to come up with the most effective solution. Having biased opinions and ideas will only add to the problem, and make the solution more difficult

Outline and assess the usefulness of official statistics in measuring crime Essay

Sociology: Outline and assess the usefulness of official statistics in measuring crime. Crime is basically any sort of behaviour or an act which breaks laws of a society and is punished by the legal system. What is considered criminal or deviant is culturally determined. This means that what is considered criminal or deviant changes with time and place, as the values, norms and expectations change. What may not be acceptable in one society at a particular time may be acceptable in another country or acceptable at another time, for example drug cafes in Amsterdam. Police Crime Figures have been recorded and published annually by the Home Office since the year 1857. Crime statistics are compiled in the basis of â€Å"offences notified to the police†. In this respect, they provide evidence of crimes that are known to the police and officially recorded by the police. Official statistics are useful in measuring crime because they allow us to spot trends and patterns in the crime rates and the social background of criminals/victims (quantative data). Also, these statistics help inform government policy. Theories like functionalism have used official statistics to develop theories to explain patterns in the official statistics. Durkheim used statistics to measure suicide rates, a form of deviance between societies and groups and developed theories about suicide. Others, like Merton assumed that the statistics were valid and reliable and went on to develop explanations about working-class criminality. Many people now turn to victim Surveys such as the British Crime Survey (BCS) as more reliable sources of information. Victim Surveys are so called because they ask a sample of the population what crimes they have been a victim in the previous 12 months. This increases validity as they include all crimes that people have been a victim of, regardless of whether or not they reported the crime to the police. A number of crimes are not covered by the survey. These include crimes against business, crimes where there is no direct victim, such as possession of drugs, crimes against victims under 16 and crimes that have involved death. Another source of survey data on crime and deviance is self-report studies,  where people are asked if they have committed any crime. Self-report studies are similar to victim surveys except that they ask respondents to admit to crimes they have committed. This type of survey data are less widely used than BCS, but are also anonymous and representative of the population. Steven Box, a Marxist, analysed 40 self-report studies and concluded that juvenile crime was not a working-class problem but rather that the middle-class were less likely to get caught. I believe respondents may not tell the truth because they may feel embarrassed, may exaggerate or they may have forgotten the offence. To conclude, I believe the official statistics are very useful to us as they help to inform us about the rates of crime as well as government policy. They are annually published and anyone with internet access can view/download the data. These statistics cover a large part of the population and as they are collected by the state they are seen to have a great deal of validity. They can easily be compared to the previous statistics and their quantative nature allows trends and patterns to be established. The ability to go back and check the findings means that the data are reliable. However, there are some disadvantages of official statistics. It is reported Official Crime Statistics only show 30% of crimes committed. The other 70% is described as the â€Å"Hidden Figure of Crime†. Official crime statistics only show crime known to the police. In other words, not all crime is reported to the police. This may be because people may be reluctant to report a criminal incident if they do not have faith in the police to investigate and solve the crime. Another reason may be because they are scared, they could have been threatened by the criminal. Interactionism have a negative view on official statistics, they believe it as being of little worth. Cicourel stated that police are more likely to suspect and arrest some people than other due to labelling.

Place and Process for the Promotion of Nike Removable Massaging Insole

In Nike Inc. ’s deliberation of where to physically position and place their new product of a sneaker with removable massaging insole, they can focus on making this product available at main flagship outlets and various retail stores across different cities among countries. Nike Inc. can prioritize mainly the various, almost universally-situated retail outlets known as Nike Town, serving as Nike’s premier product outlet amongst district, states, and nations. Such massive and multi-leveled outlets hold the obvious purpose and reputation of holding a comprehensive merchandise and accessory list and availability. Mall retail stores could also provide the product, but only after great discernment and thought. Nike Inc. must learn to build and at the same time keep the anticipation and buzz for this insole technology. Being that the product is of innovative and break-through orientation, many from sport enthusiasts, athletic foot-wear collectors, and even avid Nike accessorized shoe aficionados themselves may have an already heightened anticipation. Nike Inc. hould identify and foresee the sales requirement enough to provide for the demand of the product but not to the unnecessary point of landing clutter inventory at the said profit nests for Nike’s sneaker insole technology sales and distribution channels. Availability should be kept and maintained at either par or above par but should not be overdone in terms of in-store stock supply. With all of these, Nike Inc. must keenly consider a sense of consistency among the availability of the product. In terms of development of a formidable promotion strategy for the pioneering technological feature found exclusively first in Nike footwear, Nike Inc. hould build a series of promotional business activities for better and over-all brand and product awareness that would affix the company specifically as a sports athletic brand committed in spearheading in-detail inventiveness among products for customer satisfaction. Thus, truly giving note-worthy distinction to the brand’s reputation, in terms of product quality, ingenious product ideas, execution and indeed also on product promotion, separate from other players of the athletic shoe market and industry. The selection of promotional tools for a consumer good such as athletic footwear is still rather traditional, but with an originally unique Nike attribute, an edge could be truly utilized, and the creative envelope can be pushed further for endorsement. However, the objectives of the promotion strategy must be concretely identified and should touch as many bases as possible in terms of reaching consumers. As Kotler explains, â€Å"For consumers, objectives include encouraging purchase of larger-sized units, building trial among non-users, and attracting switchers away from competitors’ brands† (Kotler et al. 2006, p. 620). A good and strong sales promotion strategy â€Å"would have short-run sales impact as well as long-run brand equity effects† (Kotler et al. , 2006, p. 620). Nike Inc. must choose the most fitting means, and with such a revolutionary product, a choice of effective methods can be done. Such activities can range from optimization of handing out fr ee trials at outlets for the customer to acquire firsthand experience on the new product. Since the product is the first of its kind, Nike Inc. ust encourage in-store promotions for these help communicate product benefits, in-person, to the customers. Moreover, ensuring product warranties entails confidence in the product and at the same time conveys a sense of accountability in customer relations. And, also realizing cross promotions and holding sponsorships, and building independent programs for events with evidently sporting and athletic themes are other options to be included as part of the sale promotion program. This is where resourcefulness and ingenuity can be stretched. Nike Inc. ust incorporate the value and indispensability of the product in the customers’ lives through a gathered experience via events. In addition, with a strong and justly experienced advertising expertise, Nike Inc. ’s product promotion could have greater impact. Such potent pair-up is confirmed by Kotler and associates as they mention that, â€Å"Sales promotion seems most effective when used together with advertising† (Kotler et al. , 2006, p. 622). In terms of an initial sales promotion schedule, Nike Inc. must capture interest and awareness from the beginning as the product is launched to the market. The series of promotional endeavors at introduction should be broadly well-built and wide-spreading yet calculated. In-store promotions should be consistent in every outlet where the product is available. From the product’s launch until its maturity, customers must be well-informed of Nike’s insole technology even as the promotions gradually change. For approximately four months as the product is introduced, Nike’s sales promotions will be simultaneous and at its strongest, reinforced by an ample advertising campaign and also a comprehensive public relation program implementation.

Commentary on Transcendentalism Throughout Moby Dick Essay

It is quite possible that nothing runs deeper through the veins of Herman Melville than his disdain for anything transcendental. Melville’s belittling of the entire transcendentalist movement is far from sparsely demonstrated throughout the pages of Moby-Dick, in which he strategically points out the intrinsic existence of evil, the asperity of nature and the wrath of the almighty God. To Melville, transcendentalists became a â€Å"guild of self-impostors, with a preposterous rabble of Muggletonian Scots and Yankees, whose vile brogue still the more bestreaks the stripedness of their Greek or German Neoplatonic originals† (â€Å"Herman Melville† 2350). Transcendentalists went beyond denying the doleful possibilities of human error and suffering, and it is this ignorant altruism of transcendentalism in its looser grasps which prompted Melville’s scorn. Within the Emersonian school of thought lies the belief that â€Å"[the] ruin or the blank that we see when we look at nature, is in our own eye† (Emerson et al. 81) and that â€Å"the evils of the world are such only to the evil eye† (Emerson et al. 174). Melville, however, believes that on our planet lies an inherent evil, going as far as to say, â€Å"A perfectly good being†¦would see no evil. –But what did Christ see? — He saw what made him weep† (Thompson 2350), pointing out that not only does evil exist, but it exists within Christ, the ultimate symbol of good. Moby Dick, the white whale itself, is the prosopopeia of evil and malevolence in the universe. All that most maddens and torments; all that stirs up the lees of things; all truth with malice in it; all that cracks the sinews and cakes the brain; all the subtle demonisms of life and thought; all evil, to crazy Ahab, were visibly personified, and made practically assailable in Moby Dick. (Melville 154) Moby Dick is also a depiction of Leviathan, Job’s whale created by God as a malicious symbol of God; Ahab â€Å"†¦ sees in Him outrageous strength, with an inscrutable malice sinewing it† (Melville 138), and if God is a representation of the spirit of the world, then within the world must exist â€Å"an inscrutable malice. † Transcendentalists made nature out to be this wondrous, awe-inspiring creation of God which–seeing as he believed God to be more evil than good–is an idea Melville blatantly rejects as a fallacy. Where Emerson says, â€Å"†¦ Nature satisfies by its loveliness, and without any mixture of corporeal benefit† (Emerson et al. 107), Melville says, †¦ all other earthly hues–every stately or lovely emblazoning–the sweet tinges of sunset skies and woods; yea, and the gilded velvets of butterflies, and the butterfly cheeks of young girls; all these are but the subtle deceits, not actually inherent in substances, but laid on from without; so that all deified Nature absolutely paints like the harlot, whose allurements cover nothing but the charnel-house within. (Melville 164) When sent out to sea, the Pequod and its crew were faced by the nature of which Melville speaks–a nature that, at times, seems to â€Å"gild the surface of the water with enchantment, and causes even the wary hunter to have a land-like feeling toward the sea† (â€Å"Herman Melville† 2351), but is actually veils behind which God hides and constantly threatens to unleash his ambiguous animosity. It is the whale, a product of God and nature, that has reaped the leg of Ahab, that lashes out with the force of a thousand men. It is the beguiling call of nature that lulls the absent minded youth into an opium-like reverie by the blending cadence of waves with thoughts until he loses his identity and takes it upon himself to take the ocean at his feet for the deep, blue bottom that pervades mankind (Melville 134-135); calms are crossed by storms, a storm for every calm. Furthermore, Melville ridicules the transcendentalists for their blindness to the rest of the world. The transcendentalists saw only the world through the â€Å"dimensions of a sturdy window in Concord† (â€Å"Herman Melville† 2394). Melville could depict the true attributes of nature in a more scrupulous manner, for he had left his home in New England and sailed around the world. When Emerson claimed that the poet â€Å"disposes very easily of the most disagreeable facts,† it prompted Melville to respond, â€Å"So it would seem. In this sense, Mr. E is a great poet† (Thompson 443). Though a seemingly of a seemingly different nature, passions, desires, appetites, and senses of the flesh are a part of nature nonetheless: they are instincts, a natural part behind the drive of man. â€Å"†¦ [All] deep, earnest thinking [that] is but the intrepid effort of the soul to keep the open independence of her sea; while the wildest winds of heaven and earth conspire to cast her upon the slavish shore† (Melville 95). It is this natural drive that keeps man from falling under the spiritual drive, this tyrannous and brutal enslavement of this wrathful God, for â€Å"natural or carnal men are without God in the world† (Alma 41:11). It seems as though Melville has an everlasting quarrel with God. Throughout Ahab’s quest for the white whale, Melville has shown his own personal independence from the authoritarianism of Christian dogma. It is apparent that religious conventionalism was Melville’s favourite target for satire, but largely because he saw himself in competition with it. His own genius was deeply religious and the Bible seemed to serve the deepest purpose in Moby-Dick. Melville was caught in a vicious battle that he created and could not win. He started by loving God, then moved to hating God, progressed into a complete detachment from God–feeling neither love nor hate. He grew to hate his detachment and decided that God might indeed be lovable, and so the vicious cycle repeats (Thompson 148-149). Thompson concludes, â€Å"The underlying theme in Moby-Dick correlates the notions that–God in his infinite malice asserts a sovereign tyranny over man and that most men are seduced into the mistaken view that this divine tyranny is benevolent and therefore acceptable† (242). Melville agreed with the transcendentalists that the spirit is substance, but he began to diverge from the transcendental conclusion that its effect on man was benevolent. Moby-Dick tells not only the story of the ventures of the Pequod and its crew, but also of Melville himself. It captures all of Melville’s personal contempt toward the entire transcendentalist movement, and demonstrates his realistic recognition of evil through the symbolism of the whale, his struggle with religion through the use of ontological heroics, and his less-than-altruistic ideas of nature through the use of sheer logic. It is the perfect emblem for his gratitude for rationalism and respect for realism. â€Å"Oh, the rare old Whale, mid storm and gale In his ocean home will be A giant in might, where might is right, And King of the Boundless sea. † WHALE SONG Works Cited. Emerson, Ralph Waldo, Atkinson Brojoks, Edward Waldo Emerson. The Essential Writings of Ralph Waldo Emerson. New York: Random House Digital, Inc. , 2000. Print. â€Å"Herman Melville. † World Literature Criticism. 1st ed. 1992. Print. Melville, Herman. Moby-Dick. Mineola: Dover Publications, Inc. , 2003. Print. Myerson, Joel, Sandra Harbert Petrulionis, and Laura Dassow Walls. The Oxford Handbook of Transcendentalism. New York: Oxford University Press, 2012. Print. The King James Bible. Susan Jones. New York: Doubleday, 1985. Print. Thompson, Lawrence. Melville’s Quarrel With God. Princeton: Princeton University Press, 1952. Print.

Different Views On Slavery Research Paper Example | Topics and Well Written Essays - 1250 words

Different Views On Slavery - Research Paper Example The assignment "Different Views On Slavery" presents a review of the situation in the United States America regarding slavery including the views on slavery of several significant figures in the United States politics. Slavery was a very common sort of business that was widely prevailing in the western as well as eastern culture. It was not simply getting the work out of people but also treating them brutally and cruelly, rather not regarding them as a part of the society. They only considered as one’s property that can also be traded with other parties in an open market. No matter if that slave is actually willing to work or not, he was ruthlessly forced to do all the tasks that have been assigned to him. Explaining this all concept of slavery, in a nutshell, can be termed as crafting a sense of inferiority in a certain group of people and making them feel that they are nothing but an instrument of great people. This concept was initiated in the early centuries in which people were purchased by giving some amount of money and then taken on remand for almost all of their lives. They were further traded with other people charging more money depending upon the slaves' skills, capabilities, personality looks etc. the captured slaves have no rights in the society and in all cases were considered inferior. In older times, this slavery was recognized by most parts of the world and was considered lawful. However, it was purely un- ethical to treat humans and things and under grading certain cast. Slavery in United States of America It was the initial colonial era that endorsed slavery. In the late seventies and stretching to late eighties, slavery was widely accepted by reputed and well established communities of the western as well as eastern world. Most importantly, it was very dominating and prominent in major areas of the United States of America. Slavery in the united states was termed as major legal institution and was regarded lawful and ethical. The roots of such act and laws popped up when united states successfully managed to get the independence from Great Britian in the year 1776. After a certain period of time, few people took the initiative to step against the tide. Few people rebelled against this evil practice of the Northern part of the country and endorsed the basic human and society rights of individuals. But on the other hand South was in complete favor of slavery. All this prevailing situation gave a courage to the slave society to raise their voices for themselves and halt this evil practice in the upcoming future. As a result, a chaos situation triumph in the whole country that later on, at the extreme, lead to the Civil War in the United States. Views On Slavery The topic of slavery became the limelight of a number of historians, philosophers, scholars and scientists. They were found highly interesting in researching and writing on this hot issue that w as in the air at those times. A great number of scholars took slavery as a part of their research for the reason that it was fitting really well into their officially authorized focus on the fresh scientific history (Smith, 1980). In addition, Thomas Jefferson also highlights the issue of slavery. His work on this topic can be termed as mix and even contradictory to his own points. His work on slavery completely represents his point that he was highly against this cruelty, ruthlessness and brutal treatment of the human element. He condemned this act widely through his columns, papers etc. He was the one man army which stood firm against the entire Virginia Assembly to enforce the law of Manumission in 1769 (Ford, 2008). Stanley Elkins' Slavery Stanley Elkins is a renowned personality that has great lists of works as far as the topic of slavery is concerned. His work was highly influential and striking at that point in time as it was the age when slavery was at the height of its prev ailing period. He made two most important arguments in regard to slavery 1. The American natives or some who were also known as the abolitionist had an idea to cut off the total efficiency and efficacy by means of insisting on the consistency of the roots of ideology, wholesomeness and steadiness.

InternationAL FINANCE Case Study Example | Topics and Well Written Essays - 1250 words

InternationAL FINANCE - Case Study Example It does not focus on profits at any costs but targets how profits are made (Choi, Lee & Park, 2013). Coca Cola Company is one of the multinational enterprises that has initiated various corporate social responsibilities and have benefited from it, in various ways. Corporate social responsibility is associated with treating the stakeholders of a firm or institution in a responsible or ethical manner. It entails treating the stakeholders in a way that is acceptable to the international standards. The aim of social responsibility is to create higher living standards while at the same time preserving the corporation’s profitability or integrity of the institution for people outside and within such entities. Coca Cola Company is one of the global multinational enterprises which seek to generate profit while at the same time contributing to the sustainable development by being environmental and social responsible (Mahajan, 2010). As a global multinational corporation it has to manage the various activities of the organization aimed at generating profits while at the same time impacting positively on the society. Multinational Corporation should be in a position to heighten corporate governance efforts while at the same time turn regulatory c ompliance into opportunities that are aimed at developing values for their businesses. Coca Cola Company has continued to invest heavily in money and time in order to comply with the increased level of expectations and regulations. Corporate social responsibilities endorse an idea of business accountability to employees, society, environment, and shareholders. Leading multinational enterprises are those that develop sustainable businesses by embedding corporate responsibilities and strong governance into their cultures and strategies. Through the practice, Coca Cola Company will be able to earn

HRM Essay Example | Topics and Well Written Essays - 1500 words

HRM - Essay Example Strategy and HR In the case of introducing UniCall, Unibank was headed towards the right direction strategically. New entrants under established brands with innovative service are already in the market bringing with them the convenience of banking. If Unibank will not introduce Unicall, it will eventually fade into obsolescence that will undermine the bank’s existence. In short, Unicall was a business imperative to keep the business relevant in the market. What the HR was lacking is preparation for change or Change Management when it restructured itself in introducing Unicall. Change management Change is inevitable especially in a business setting. Factors like the external and internal environment precipitates the need for change and the organization has to respond to remain viable and competitive as a business entity. According to Murthy in his book Change Management, change is â€Å"to make or become different, give or begin to have a different form, dissatisfaction with o ld and belief in the new† (2007: 7). There are two factors that bring about change, the external and internal environment. ... But implementing and managing change is not easy. In the case of Unicall just like in any other oganisation, people who are accustomed to their old ways are often hesitant to change. In fact, the biggest obstacle is change is often the internal factor that comprises 81 % of the time compared to the external factors that is only 19% of the time (Murthy, 2007: 19). The labour union and employees may have resented the closing of many small local branches but the biggest impact of this change was in the performance of Unicall employees which was beset by many problems due to the new work arrangement that the spin off has brought. Such, people are a major focus in implementing change management which Unibank should have prepared before fully introducing Unicall. People are the major focus of organizational change because â€Å"it is the people who will ultimately cause the change to be a success or a failure. The implications of change on individuals are important without which we can ne ver really hope to manage large scale change effectively† (Murthy, 2007: 23). Resourcing (HR planning; recruitment; selection and flexibility) Unibank did the right thing in HR planning when it attempted to redeploy existing employees when possible, but also needed to recruit new staff to work in the national call centre. It was also mindful of the relatively high unemployment rates in the West Midlands that UniBank decided to locate UniCall just outside Birmingham. Unibank was conscious enough to realize that employees will be dislocated with the closure of many small local branches that it attempted to redeploy them to avoid economic dislocation among its

Framing Theory Research Paper Example | Topics and Well Written Essays - 500 words

Framing Theory - Research Paper Example The field of economics also widely applies the theory of framing. In general, framing can apply to any situation given that it involves the perception of a theory as portrayed by a given individual or group of individual (Laurah, 2012). The theory of framing has several sub-theories that clarify the variances present in its application. First of all, it has considerations in one of two ways. It is either considered as frames in thought or frames in communication. Its consideration as frames in thought consists of certain mental simplifications of reality, representations, and interpretations. On the other hand, when considered as frames in communication, framing consists of the communication frames between different actors. Another sub-theory of this concept is its view either as being negative or positive. In this view, the positivity or negativity depends more or less on the constituents of a given audience and the kind of information being passed to this audience (Judith, 2010). A further division of framing is it being viewed either as equivalence frames or emphasis frames. As equivalence frames, framing represents the logical equivalent alternatives that are portrayed in different ways. In this view, the information in the presentation is often based on the same fundamentals (Shanto, 1994). The frame, though, that is presented shifts with the result that a perception that is dependent on the reference is created. On the other hand, having emphasis frames simplify reality with a focus on a given subset of the aspect relevant to the prevailing situation. These theories and sub-theories have daily applications whereby the same basis of facts is often used to portray different perspectives of a given phenomenon. For example, one may be quoted and their information interpreted in very many different ways thus yielding different frames to different people. Beside the information being received by the audience, members of the audience also receive the

Limitations in Effective Use of Knowledge Management Systems The Case Essay

Limitations in Effective Use of Knowledge Management Systems The Case of Price Waterhouse Coopers - Essay Example The intention of this study is Price Waterhouse Coopers (PwC), the world’s largest consultancy firm that provides audit assurance, tax and advisory services to large industries internationally. In Thailand, major PwC clients are large Thai and international companies as well as Government Institutions. At present, the company has over 1,300 employees working for its Bangkok-based office. Undoubtedly, a consultant’s main job is to find solutions based on technical knowledge possessed by the employees. For this, knowledge workers form the key resources of the company. Therefore, PwC began to adopt the concept of knowledge management in an effort to enhance employees’ knowledge and, thereby, gain a competitive advantage over its rivals. However, since the author have an experience working in PwC (Thailand), the author has realized that even though PwC seems to have many good knowledge management systems deploying within the organization such as IFRS NoE, knowledge c urve and Assurance support and discussion but employees fail to utilise these knowledge management systems to their full potential. The authors also reckon many factors prohibit people to use KMS; therefore, it is an inspiration for the author to study what are the barriers that inhibit the employees from using knowledge management systems in PwC (Thailand). The author has gathered both qualitative and quantitative data. Through interviewing IT department in PwC, the author has gained an understanding on KMS using in the organization.

Qualitative and Quantitative Article Review Essay

Qualitative and Quantitative Article Review - Essay Example en forge ahead to outline the various steps that people can take in order to balance between work and home, amidst all the difficulties (Kreiner & Hollensbe, 2009). In order to obtain appropriate data, the authors made up their mind to use several relevant methods of data collection. They began by conducting a case study about the topic. In this way, they used social construction approach which enabled them to realize that individuals have control over their experiences. This approach is in total disagreement with other theories that have it that human beings are passive reactors to their environment. The second approach that was used was direct observation. They studied parish priests because despite them having families to take care of, they still had a tacit mandate of serving their people. The third approach put in place was participant observation in which they attended various meetings for the clergy. The above methods of data collection work hand in hand with the costructivist theory (Scandura, 2000). In this case, the authors created the data they analyzed through their interaction with those who were being interviewed and observed. There were several results found from the different approaches. For instance, they realized that work-home boundary incongruence resulted into boundary violations which later led to work-home conflict. In addition, they noticed that boundary violations increased work-home conflict in the society. The Impact of Techno stress on Role Stress and Productivity is a great article. The authors attempts to determine stress created by computer and technology in general. They derive their concepts from both sociotechnical, and role theories to look deeper into the overall stress created by information (Tarafdar & Ragu-Nathan, 2007). The authors developed a research model based on both role and sociotechnical theory (Trochim, 1999). Three hypotheses were then developed. The first hypothesis inquired whether techno stress could be

Security and Loss Prevention Assignment Example | Topics and Well Written Essays - 750 words

Security and Loss Prevention - Assignment Example The general investigation steps to verify the validity of the embezzlement allegations are as follows: (1) document the event and prepare a report to contain the information revealed by the employee; (2) interview the person who reported the incident through whatever means possible; (3) talk to the senior managers to whom the plant controller is reporting to for the purpose of finding out any unusual transactions perceived to have been contracted by the plant controller and verifying if the tip has any basis (but making sure to emphasize full confidentiality and privacy of the issues); (4) identify other possible employees who could have known the incident or those within the plant controller’s chain of command; (5) contact the CEO and CFO to inform them of the investigations on the plant controller; (6) remove the plant controller from the division discreetly; (7) evaluate and determine the extent of the loss; (8) decide on the need to enforce either a temporary operating pro cedures and policies or a full closure within the division being investigated (Carnie, 2012; Turner, 2009). In preparation for the interviews, note the order of the witnesses who would be interviewed and how you would plan, conduct, and document your interviews. In preparation for the interviews, all people who are within the chain of command of the plant controller should be included. Likewise, those who could have knowledge of overriding existing controls should also be investigated. As emphasized by Carnie (2012), â€Å"identify those employees (at every level of the company) who had both access and opportunity to commit the theft, as well as those who may have known of the theft but failed to disclose it. All employees with access and opportunity should be included in the investigation, regardless of their job record, length of employment, or stature within the company. Identifying such employees allows the employer to focus the investigation on as small a group of employees as possible with as little disclosure as possible† (par. 6). The order of the witnesses would be as follows: (1) the whistle blower; (2) the senior manager or the supervisor of the plant controller; (3) the CEO and CFO; (4) staff who are directly being superv ised by the plant controller; (5) staff who has knowledge of overriding external controls; (6) others who are identified to be potentially involved. The plan of action for the interview would be: (1) identification of people to be interviewed; (2) schedule specific interviews either in the office of senior management or the people to be inte

Product development Essay Example | Topics and Well Written Essays - 750 words

Product development - Essay Example 1) He may look for large and growing markets with real buyer needs. For example, the artist specialization is contemporary drawing that is very popular nowadays. The artist can make an accent on the fact that contemporary art market is growing and having even a small market share he would have a lot of customers because the market itself is big enough and flourishing. Insignificant point of difference is a vital factor of new-product failures. Moreover, superior characteristics of the product must be valuable for the customer to switch from another one. In general, the major sources of product differentiation are: quality (often related to price), usability and design, promotion methods, differences in availability (e.g. timing and location). According to these factors the products of art can differ from competitors on a basis of price: more expensive paintings would be perceived as more unique; due to aesthetic considerations; positioning: for example, â€Å"perfect present for the grand-father† or â€Å" do you want to be a modern person – buy only contemporary pieces of art work† and so on; place where the art is sold: underground den or luxurious gallery. Brand has a direct connection with a business growth. There are two ways how a brand can impact growth: negative and positive. For example, if the artist has a well-known and respectful brand of his â€Å"product line† his new pictures would be wiped off the shelves despite the fact that there may be not the best bets on the market. On the other hand, the artist may create something incredible but his brand would not be recognizable and his painting would gather dust on shelves. The more important thing is how exactly to measure the brand impact on the business. Sam Miller (Par. 8) offers: During the marketing of the art competitor-oriented, cost-oriented and demand-oriented pricing approaches might be utilized. If the artist is recently graduated and up and coming the

Advantages and Disadvantages of Globalization for Business Essay

Advantages and Disadvantages of Globalization for Business - Essay Example The researcher states that globalization can be defined as the incorporation of national economies into the world market. Integration is achieved through international direct investment, trade migration, cash flow and the advancement and spread of technology. Markets, where it is prevalent and specifically widespread, are financial markets such as credit and money markets, insurance markets and capital markets. Commodity markets, for example, gold, oil, coffee, and tin. Product markets, for example, consumer electronics and motor vehicle. Globalization in relation to business can be described as the process allowing investment and financial markets to carry out business internationally mainly as a result of deregulation and better communications. It is evident that the current world is closely networked together. However, it is easy to lose focus just how rapid and systematically globalization is occurring and how many business organizations are being run. Drucker noted that globaliz ation is not an economic phenomenon but psychological. He noted that all of the advanced western principles and approaches are taken as the norm by many nations. The view took shape for Drucker in 2001 when an old student from Taiwan working in China paid him a visit. Drucker asked him â€Å"what is the most important thing that has happened in China the last three to five years?† the former student paused for a while and answered that the Chinese at that time considered purchasing a vehicle is a need not a luxury. The exact situation is same in Russia where business analysts anticipate the country surpassing Germany and becoming the biggest car market in Europe. However, taking advantage of such opportunities need a specific set of expertise. For instance, there is no need in strategizing the activities of the forever more intricate network of world suppliers, extracting profit on every deal.

Stopping the Sprawl at HP Essay Example | Topics and Well Written Essays - 1000 words

Stopping the Sprawl at HP - Essay Example He is actually pushing for major changes that would result in the scrapping of thousands of smaller projects at the decentralized company to focus on a few corporate wide initiatives as well as scraping off more than 700 isolated databases. These would then be merged into one company data ware house that would effectively alter the structure of the company and its operations. In fact, all the company information would be processed from one system which would be more efficient. The makeover would have more positive impact than any other HP advertising campaign. If successful, this would reduce HP’s annual spending on technology by about half. It will give impetus on HP especially on how to capitalize on its vast product breadth where the company has been operating like a large conglomerate of separate companies instead of one entity. In brief he is trying to integrate all the information about HP into one big single entity that would make it relatively easy to measure performance. However, all these initiatives would have an impact especially on structure of HP. The $1 billion data warehouse initiative would see the possible laying off of thousands of workers as the improved system would be manageable by few people from centralised control points. Indeed this would improve efficiency and accuracy of data but the company structure would require less staff. Basically, from the outlined endeavors above, Mott is trying to make IT take root in the company’s culture which has been resistant to technological changes such as centralised control. The ultimate purpose is to make sure that all HP’s businesses are working from one set of data that would make it easy to monitor and check progress as well as making fast, informed decisions. 2. The culture of HP has been firmly embedded in their traditional way of doing things such as operating from decentralized operating

Executive Summary Case Study Example | Topics and Well Written Essays - 750 words

Executive Summary - Case Study Example Different researchers and scholars focus on specific issues that relate to these programs in one or more of the aforementioned concerns. In his article, Junsen Zhang focuses on the links, relationships, and effects realized between welfare programs and criminal behavior. The objective is to determine whether such programs reduce or exacerbate criminal activities (Zhang 121). The primary concern for Junsen Zhang in this line is property crime. In assessing the relationship between welfare programs and criminal behavior, Junsen Zhang highlights the position held by Medicaid in regard to criminal behavior. Junsen Zhang’s article, The Effect of Welfare Programs on Criminal Behavior: A Theoretical and Empirical Analysis, addresses the effects that welfare programs have on criminal behavior. In the article, an analysis that is both theoretical and empirical is presented in the process of accounting for all the underlying variables in the subject matter. According to Zhang (123), welfare programs have some form of effect on criminal behavior. Generally, welfare programs exhibit a negative relationship to property crime. This effect is significant in evaluating the success of the specific program in question. In other words, welfare programs are associated with reduced crime activities. However, this is not always the case. The variables and factors that define each implemented welfare program influence the outcome of that program in regard to illegal practices. In his theoretical and empirical analysis, Junsen Zhang found out that Medicaid’s effect on criminal behavior is relatively little. In other words, Medicaid does not trigger a reduction in property crime or any other related illegal activities. The use of empirical data crowned Junsen Zhang’s findings relative to the predictions that had been made in the study. Therefore, empirical findings confirmed the positive, negative, or little effects of welfare programs on criminal behavior based on the

Evaluate a college website Essay Example | Topics and Well Written Essays - 500 words

Evaluate a college website - Essay Example It has a very nice layout, which is aesthetically appealing to the students. At once, the individual is exposed to the DePaul logo. Clearly, the university makes its brightest mark at the fact that it is an outstanding university with its prestigious achievements. It keys on the idea of learning and teaching, a mutual collaboration between students and teachers. If students want to apply online, it is easily navigate to the application page. Furthermore, it is one of the most The website is extremely user friendly as clear differences are made for accessibility. Students can also connect to external sites such as campus connect or desire 2 learn. The background is solid blue with white text which facilitates the overall process. All the correct information was found on the information tabs. For instance under â€Å"admissions and aid,† the tuition guidelines are listed along with financial aid. In addition, the â€Å"student life† highlights the key critical development areas for students to visit in order to harness their growth. A great thing about this website is the fact that there are no unnecessary pop ups. Since it is an educational institute, it completely eliminates that problem. Lastly, it utilizes the future technology with having links to social networking websites. Undoubtedly, this shows it understands the students and to build a network. The tuition for undergrad is $30,000 per year. It was super easy to find under â€Å"admissions and aid.† It lists out all the information for all different colleges. Since DePaul has college of commerce, law, education, and liberal arts; all have different tuition rates for each school. I would give DePaul’s website a solid A for many reasons. First and foremost is the fact that the graphical layout is very creative and attractive. In addition, it provides all the necessary information for any individual who not only wants to learn more about the college but the city itself. In addition, the website engages

Workplace related issues Research Paper Example | Topics and Well Written Essays - 2250 words

Workplace related issues - Research Paper Example Many factors affect workers at the work place. With the growing business world, more opportunities are presented for employees to venture into; hence, the management is left with no choice but to find means of making sure that the employees are satisfied with the working conditions. These issues at a glance appear minor, but in the actual projection, they determine a great deal the motivation and efficiency of the worker (Hancock & Szalma, 2008). These issues range from the office design, office layout, the furniture in the office and the lighting systems. The services provided to the employees, such as refreshments, recreation facilities, health care plans and the rules and regulations as well as the policies of the organization (Hancock & Szalma, 2008). The level of interaction with the management and the influence of technology on the employees are also major issues. The employers are thus in the run to provide quality environment and services to the employees in order to be able to keep them for tomorrow. The ego of the employees determines a lot their motivation, and since the worker spends most of his or her lifetime at work, it is true that the quality of the place of work will affect the employee’s ego. A well-designed office, well built, partitioned and painted is a key motivator to a person’s attitude towards the work (Hancock & Szalma, 2008). For instance, if the work designated requires privacy for the employee, and the office does not provide such, the worker may feel an easy while executing their duty hence underperforming. A good design of building attracts and motivates the employee to stay around and provides essential factor for enhancing the creativity and innovative skills of an employee. The human mind is such that it makes preferences over color, and this generally affects the attitude of an individual towards a place. If the office is painted in such colors that the worker does not like, this will cause them to be de-motivat ed to stay in the office. Thus, it is important for the office to be painted in standard colors. The lighting system also matters a lot. A dimly lit room will cause low mood and negative attitude to the worker, toward the work. A moderately brightly lit office provides a serene working atmosphere hence motivating the employee to work. The arrangement of the office equipment and furniture is another key determinant factor to the attitude of the employee towards the office (Burke & Witt, 2002). A shabbily organized office will represent a job that is not taken seriously. The workers will tend to dislike the office hence this will affect his or her concentration in work, resulting to poor results. The furnishing of the office also affects the attitude of the worker towards their job. An office with old and shaggy looking office furniture will discourage the worker. For instance if the furniture is old and rugged, the employee who is expected to sit on them for most of the hours of his day will definitely not look forward to a new day at work. They as a result will just come to work for the pay but not to give quality work as is expected of them (Hancock & Szalma, 2008). The worker will do a job that is as good as the environment allows him or her to do. However, if the furniture is of quality, every worker will enjoy being at their workstation. In addition, they will be motivated to put in their best efforts and skills to work, since the setting is comfortable. A healthy health is essential for an individual to deliver quality service in all areas of life. An ailing person is not in a good state of mind

CR2009 PSYCHOLOGY AND CRIME Essay Example | Topics and Well Written Essays - 4000 words

CR2009 PSYCHOLOGY AND CRIME - Essay Example Criminal profiling is used by law enforcement officials like the police among other investigative agencies around the globe, to predict the nature of the criminals that they are encountering. This process has continued to be used, irrespective of the fact that there is a lack of solid empirical/ scientific evidence which is valid, reliable and useful to show that the method really works and provides factual information (Snook et al., 2007). The information gap between the usage of the process and the lack of supportive evidence leads any sensible person to one main question. This question is: â€Å"why do many people, among them specialists in criminology and law enforcement believes that criminal profiling works, irrespective of the fact that there is a lack of solid evidence to show that the process is productive. Towards addressing this information gap, this report will assess the extent, to which offender profiling informs policing and investigations, through examining the illus ion of offender profiling. The criminal profiling illusion will be explored from the point of view of the nature of the criminal profiling information delivered to people, and the varied ways in which they process the information supplied. The assembly of the profile of an unknown criminal ordinarily, takes place in three phases (Hicks and Sales, 2006). The first phase in the process is the collection of crime scene evidence (data) by police or other law enforcement officials; the information collected can be in different forms, including detective accounts, photographs and autopsy reports. The data collected is then sent to a criminal profiler, who uses it to make predictions about the behavioural, personality and the demographic characteristics of the criminal involved in the given crime. The predictions about the nature of the criminal are then sent back to the officers investigating the crime. Despite the fact

Aviva life insurance Essay Example for Free

Aviva life insurance Essay AVIVA life insurance entered in 2002 and deployed Talisma e-CRM suite. AVIVA got the success by recognizing the potential customers and bringing out products and services tailored to the customer requirements. Also e-CRM developed multistep marketing campaign and superior services across multiple channels. With this CRM project the company aims to achieve the organized data base system, superior service standards, quick access to customers, upgrading offers to customers, integrating the efforts of insurance agents and officials and ultimately to obtain customer satisfaction. The implementation of Talisma e-CRM has helped them to share real-time customer information across different customer-facing departments across locations. This has helped departments track customer details and respond to queries at short notice. Aviva has made its mark in the Indian insurance industry in just two years. It has no doubt been aided in this by the deployment of Talismas e-CRM suite that has helped it launch new products and services to differentiate itself from competitors. eCRM practice in GP to provide Customer service: Grameenphone leads the market with nearly 20 million subscribers. Mobile phone services are an important contributor to the cash-strapped nation’s economy. This company is trying to provide the quality customer service to its customers . GrameenPhone try to give the best customer services to retain the present customer and attract the potential customer To give the service as fast as possible eCRM is designed such a way that customer manager can provide the service in a fastest way. They use ORACLE Siebel customer relationship management. Each and every customer has their unique ID and password to logging in the software. Here they give a clear idea of how customers get service and how their problem is solved by using eCRM tools. After logging to the software the customer manager need to put the customer number and then he has to click on GO button than he can see all the basic information of the customer. Here name, address, connection name, whether this customer is prepaid or post paid everything will be present there. ECRM is the software which helps to keep all data of the customers. It is not record the customer data it helps to give the service appropriately. Ithelped GrameenPhone to give higher level of satisfaction in much way such as: It helps to retain customer by giving satisfactory service It also increase the customer loyalty cause customer are satisfied with the service Evaluation of Customer profitability by reducing the cost of the service. It also reduced cost It helps to acquire new customers It helps to grow profitable customer relationships It help to retain profitable customers It reduces customers’ call handling time GP can keep appropriate record of every call It also help to Grameen Phone to reduce customer dissatisfaction

Meaning of Life Essay Example for Free

Meaning of Life Essay We ask ourselves everyday if our life has meaning. We view our lives and others lives in different ways. I agree with life being viewed as a game, and life as learning is adding meaning to our life. I disagree with life having no meaning at all. Every human being views life differently and believes your life is influenced by different ideas and lessons. Life as a game creates a theory that we cant just take our lives too seriously or else we wont be happy and feel as if we have fulfilled our lives and/or our purpose on earth. In our textbook it says if you believe your life is a game, you must pick the type of game you wish to play in your life. You can play games that are purely for fun, for superiority, social, hurting your opponents, or to help others. If you pick to have your game of life to be played just for fun then this could possibly be the happiest way to play your game of life. When being able to play a game for fun it excludes the worry of being judged and having to conquer other opponents to become the winner in your game of life. Your opponents could be your friends, family, co-workers, peers, mentors throughout your life and this could make you a miserable person if they turn their backs on you, or fight against your game of life. If we pick to play our life in a game to hurt our opponents then do we decide who our opponent is? Our opponents could be people in our lives who we do not like. They could become our friends and family and if we disagree, then do they become an opponent to us because we dont see eye to eye? There are so many different ways you could pick to play your game of life. And only you can pick your game, but others around us do influence our choice of what we choose for a game. We dont want to pick a game to which we are setting ourselves up to become targeted as a loser. We all want to be the winner. I believe in our game of life we should be able to choose if we are going to be the winner in our game of life and who the losers will be. Or should everyone be a winner? Some games in particular could cause chaos in our lives. If we choose to play our life as a competitive game then this could end up giving us enemies, and then what is life really about when you have people against you. In a competitive game it is hard to see the ending outcome of the game, so it is always a gamble to what your life or even the next day might bring. When you dont know what the next day will bring, does the rules in your game of life change? It is possible when playing a game, the rules will change and new ones can be created and taken away. As little kids playing games, when they dont like a rule, or merely forget a rule, this changes the game. And these changes affect the outcome of your ending result. Unfortunately I think the rules of your game can change because you learn new things and new technology comes out every day. Life as learning is something we all are introduced to throughout our lives. But do we pay attention to the things life is trying to teach us? Our textbook refers to having a bad experience and turning it into a situation we can learn from. I think we take all situations we are put into and get some kind of lesson or moral meaning out of it. If you view life in different ways then it could change how you react to your life lessons and the idea you should get out of the story. I believe we should all try everything once if it is presented to us and it is morally right. If you cant live your life to the fullest, then are you actually learning everything you can from your life? Do we encounter things in our life because we should learn from them? Is life supposed to have flaws so we can become a better person and make ourselves better prepared for the next time the problem arises? We can ask ourselves all theses questions and if we listen to the ending result and want to understand then we will take something out of the issue as a life learning situation. But can we shut the ideas and ending decisions out, and ignore the life lesson? I think that each and every event that happens in our life was presented to us to teach us a new life lesson and prepare us better for the next time if it comes up in our life again. These life lessons can hurt us but if life was perfect all the time, then when faced with a flaw in our life we wouldnt know how to respond and cope with the problem. Some people in life cant face their flaws of life and walk away or give up. People might do this because they cant deal with the pain and suffering they believe they are being faced with. With the two philosophies above I do agree that our life is a game, and life is learning. We pick what we want to believe and understand. And in our life we play a game where we can pick the winners and losers. We believe that we make the ending decision in our life and pick what our life stories and experiences actually mean. When we are surprised with conflict and a sudden problem, we might not be able to control our life until we can understand what is going on. And if we take time to understand, then arent we still controlling our life? We could always walk away and ignore the new problem. The idea I disagree with the most is life has no meaning at all. Albert Camus said in his book The Myth of Sisyphus that the absurd had become a widespread sensibility in our times. He also relates life having no meaning at all to atheism. If there is no external meaning, then he believes there is no point in life. If life had no meaning then wouldnt we careless about our future and live for that moment. If life has no meaning then would we be in school trying to receive a quality education? Albert Camus believes that most humans are frightened by the idea of living on earth with no purpose to life. And this allows humans to create a purpose to live. In our textbook it states a quote from his book, The gods had condemned Sisyphus to ceaselessly rolling a rock to the top of a mountain, whence the stone would fall back of it own weight. They had thought with some reason that there is no more dreadful punishment than futile and hopeless labor. This to me means that when you are asked to conquer something that is impossible for you to accomplish, then it is the worse thing that would happen in your life. This makes you feel like you have failed at what god has asked you to do. I believe we all have a meaningful life. Each and every one of us affects someone in the world, either if its a positive way or sometimes in a negative way. We wont always realize our affect on others unless it is pointed out to us. As we discussed in class, a drug addict might share his story, and affect children and teenagers and show them the life they lived and how they are now. I think as a teacher you add meaning to your life by teaching others about a variety of topics in life and history. The question does life have a meaning is worth answering. Each and every one of us has our own opinion of life and if it has meaning. We truly cant look up the definition in the dictionary and believe that is what life is. We need to look at our personal situations, as well as experiences to see how it molds our view of what life means. The definition of life from The American College Dictionary states a corresponding state, existence, or principle of existence conceived as belonging to the soul. This to me means that as long as we have a presence on earth they have life on earth. This definition isnt the only one about life; we create our own meaning which is molded to our life. If life is just about existence, then life may have no meaning. We are here on earth to impact people in same way and form. If we are here just for existence then we arent living life. In reality I think life can be looked at in many different ways and there is not just one definition. Is their just one definition and would this change the way we live our lives? Would we be different people than who we are today? Life is a special thing, and we can view our life in different perspectives. As mentioned in my paper we can view life as a game, as learning, and life can have no meaning at all. I dont agree with all the ways we can view our life, but each and every one of us can pick our own way to view life. For me I agree with the fact that life is a game. We pick if we want to play a game for fun, or to be the king of the world. The way we decide to play our life game determines who we are as a person and it helps affect the mood we are in. I also believe life as learning. In life we are given many different life lessons. And what we take from these life lessons is teaching us life. If we dont take the time to learn, then our life isnt complete. Or we at least arent living our life to the fullest. I disagree with the fact that our life has no meaning. We make our having meaning, and if we dont put meaning in our life, then it will be meaningless. You might view your life as meaningless, and to others your life could be filled with meaning. Your view of your life can be different than the way others view your life. Life can have many different meanings and can affect our lives in different ways. In the end we choose what our life will be, and how we will live our life. No one else can choose how you should live your life. In the end it is your choice and your choice alone. We can be influenced by others, but they cant make the final decisions.

Impact Of The Mega Sport Event On Tourism Tourism Essay

Impact Of The Mega Sport Event On Tourism Tourism Essay There are only two mega sport events namely the FIFA World Cup and the Olympics based on the scale of media interest. It means mega-sport event has unique natures such as outstanding reputation, adequate attention and worldwide scope already. A well-managed mega-sport event such as FIFA World Cup will attracts millions of visitors to a place. The tourism related to mega-sport event can be classified as sport event tourism that Foo L. M (2000) defined sport events tourism as the main purpose of the travel is to take part in an organized sporting activity, either as a spectator, participant or official. For example, the diverse preparations in Sydney for the 2000 Games not only cater for the 11,116 athletes, but also take into consideration the potential tourism inflow from Olympic spectators (which could number in the millions), athletes families, and estimated 15,000 media personnel (Groote, 2005). During the event holding, tourists spend money in related tourism businesses like restaurant, shop and hotel, and they may also visit surrounding tourist destinations and attractions. Obviously, tourism obtains benefits directly and indirectly from mega-sport event; while these benefits are various and long-term. In case of 2000 Sydney Olympics (Australian Tourist Commision, 2001): Visitors to Australia: 406,500 international visitors in September 2000, 15% higher than September 1999 (Australian Bureau of Statistics preliminary data). Worldwide Olympic TV audience: 3.7 billion in 220 countries (IOC) Worldwide Olympic Internet audience: 20 million (IOC) Brand Australia has been advanced by ten years, meaning what the world now knows about Australia, it wouldnt have known until 2010 had Sydney not hosted the Games (ATC). The ATCs media relations program generated an addition A$3.8 billion in publicity for Australia between 1997 and 2000 (ATC) The ATCs partnerships with major Olympic sponsors, such as Visa, McDonalds, Kodak and Coca-Cola generated in additional A$300 million in additional advertising exposure for Australia (ATC). In late 1999, the ATC launched the Australia 2000 fun and games campaign to encourage visitation to Australia in 2000. This was aimed at insuring against avoidance, as had been the experience of other major event host cities and countries. In 2000, visitor arrivals to Australia increased by 10.9% to almost five million according to preliminary Australian Bureau of Statistics figures (ABS). In excess of 100 business events, generating millions of additional export dollars for Australia can be directly attributed to the ATCs New Century. New World, Australia 2001 campaign aimed at capturing business tourism for Australia off the back of the Games. (ATC) etc. Furthermore, Hudson S. (2003) summarized relevant benefits for the host as follows: Major sport events can be catalysts for new facilities and new or improved infrastructure When sport facilities are built, they become permanent event venues Major sport events can be catalysts for attracting training sessions and other types of events, such as meetings and exhibitions There is potential for various sport events year round Sport events can reflect and enhance culture and local traditions, helping to create a unique and attractive sense of place Media coverage and its impact on developing a sport destination image can be more important than actual visitor spending Sport events can assist in destination branding by providing powerful, active lifestyle images and making cultural themes come alive However, hosting a major sports event also has high risks that mainly affect the sustainability of the tourism. For example the Olympic Games of 1976 in Montreal, it was a financial disaster for the city that almost bankrupt (Newton, 2012) and afterwards they were still faced with the financial debts until 2006 (CBC News, 2006). 2.2 Marketing in tourism 2.2.1 Mega-sport event marketing Funk D. C (2008) believed that effective marketing activities are able to shape the image of the city and stimulate the economy for the host; to reach specific target markets and position the destination to non-residents for the tourism marketers; to build community identification and create jobs for governments; to increase brand awareness, launch new products and services, and open new markets for sponsors. In terms of mega-sport event which is in essence experiential, interactive, targeted, and relational; these features are highly relevant and desirable given the modern marketing environment (Crowther, 2011) which can be explained as events create a social setting for attendees and help raise attendees involvement level; therefore, attendees are apt to be more receptive to marketing messages and images associated with the event than they are to those presented via other methods (Pope Voges, 2000; Meenachan Shipley, 1999). Therefore, event marketing is defined as a tool for experiential marketing that focuses on consumer experiences, and treats emotionally and rationally driven consumption as a holistic experience (Vel Sharma, 2010) and it offers an additional advantage, in that it actively engages the consumer with the brand and its personality (Sneath, et al., 2005). 2.2.2 Motivation of sport event tourist MacInnis D. J, Moorman C. Jaworski B. J (1991) defined motivation as an internal factor that arouses and prompts goal-directed behavior. Furthermore, Schiffman L. G Kanuk L. L (2001) detailed a motivation process which includes five stages: needs, tension, drive, want and goal. (Figure 1) Need recognition Goal behavior Want pathway Drive state Tension reductionFigure 1 Sport and event consumer motivation process Source: e.g., Schiffman L. G Kanuk L. L (2001) In the first stage: need recognition, Reisinger (2009) mentioned that potential consumers recognize a need when faced with a problem, we can understand the problem as a catalyst. As mentioned above, the problem of sport event consumer is the desire to seek the experiences. Second stage is the customers are considering how to satisfy this need and at the third stage, people will consider the pathways by their preference to reduce or eliminate the unpleasant state. Want pathway can be considered as decision-making processes and finally the goal behavior which can be understand as the acquisition satisfy peoples need, reduce tension and restore balance. A well-understanding of motivation process will help the marketer to know (Horner Swarbrooke, 2007): When to attempt to influence consumers (focusing marketing activities at the time when most consumers are making decisions to buy a particular product) The choice of advertising media based on which media the majority of consumers use to gain information about tourism products The selection of appropriate distribution channels or marketing intermediaries For example, the VisitBritains strategy for 2012 London Olympic Games focused to inspire visitors to explore Britain (VisitBritain, 2010) As the figure shows, the marketing strategy of VisitBritain focuses Awareness (inspire) and Intention (explore) stages. The marketing challenges are: Inspire: (long-term develop): Address the loss of market share and maximise the value of tourism working with the nations and regions of Britain Develop new product offers to stimulate demand in partnership with the nations and regions Explore: (Britain-led): Gain market share Grow Britain brand awareness Challenge negative perceptions of welcome, value and quality 2.2.3 Marketing strategy related to tourism Foxall (1981) defined marketing strategy as being an indication of how each element of the marketing mix will be used to achieve the marketing objectives. It is simple but easily to understand. Normally, the marketing objectives in tourism of mega-sport event host should be: To maximize the economic benefits for tourism across the host city/country To enhance the image of the host as a visitor destination To deliver- and showcase a world class welcome in and after the event A widely used marketing mix is the 4 Ps that product, price, place and promotion. Product Funk (2008) summarized unique aspects of the mega-sport event product: it is an intangible product; social facilitation via sport and reliance on product extensions. Intangible means it is an experiential product and social facilitation via sport means it has great impacts as mentioned above. However, these features are natural. Therefore, exploring on extension product is the key to stimulate and meet the demands of tourist. Such as UK launched new 50p coins to commemorating the London 2012 Olympic and Paralympic Games (BBC, 2010) and create new travel routes for tourists as an event-related tour products and etc. à ¨Ã‚ ¡Ã‚ Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©Ã¢â‚¬ Ã¢â€š ¬Ãƒ ©Ã¢â‚¬ ¡Ã‚ Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¥Ã‚ ¸Ã‚ ¦Ãƒ ¦Ã‚ Ã‚ ¥Ãƒ ¥Ã‚ ·Ã‚ ¨Ãƒ ¥Ã‚ ¤Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ »Ã‚ Ãƒ ¦Ã‚ µÃ… ½Ãƒ ¦Ã¢â‚¬ ¢Ã‹â€ Ãƒ §Ã¢â‚¬ ºÃ…  Ã‚ ¼Ã…’http://blog.sina.com.cn/s/blog_482a6f7d010004ue.html Furthermore, as sport has the ability to directly and indirectly influences a number of aspects in a persons life (Beaton Funk, 2008), sport marketers are likely to package themselves as the forefront in the battle to improve quality of life as sport and leisure activities become central components of promoting health lifestyles, and building more integrated communities (Funk, 2008). à ¦Ã…  Ã…  Ãƒ ¤Ã‚ ¸Ã‚ »Ãƒ ¥Ã…  Ã… ¾Ãƒ ¥Ã… ¸Ã… ½Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã‚ ½Ã¢â‚¬Å"à ¦Ã‹â€ Ã‚ Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ ¦-†¦Ãƒ ¦Ã‚ ¸Ã‚ ¸Ãƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ ¦Ã¢â‚¬ Ã‚ ¾Ãƒ ¨Ã‚ ¿Ã¢â‚¬ ºeventà §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ®Ã‚ £Ãƒ ¤Ã‚ ¼Ã‚  Ãƒ ©Ã¢â‚¬ ¡Ã…’à ¤Ã‚ ¹Ã… ¸Ãƒ ¦Ã‹Å" ¯Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã… ¾Ã¢â‚¬ ¹Ãƒ ¤Ã‚ ½Ã¢â‚¬Å"à ¨Ã¢â‚¬Å¡Ã‚ ²Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¥Ã…  Ã‚ ¨Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ §Ã¢â‚¬ °Ã‚ ¹Ãƒ ¦Ã…“†°Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã¢â‚¬ °Ã¢â‚¬ ¹Ãƒ ¦Ã‚ ®Ã‚ µÃ‚ ¼Ã…’à ©Ã‚ ¦-à ¥Ã¢â‚¬ ¦Ã‹â€ Ãƒ ¦Ã‹Å" ¯Ãƒ ¥Ã… ¸Ã… ½Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ²Ã‚ ¾Ãƒ §Ã‚ ¥Ã… ¾Ã‚ ¼Ã…’à ¦-†¡Ãƒ ¥Ã…’- ¼Ã…’à ¦Ã¢â€ž ¢Ã‚ ¯Ãƒ §Ã¢â‚¬Å¡Ã‚ ¹Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ¸Ã‚ ¾Ãƒ ¤Ã‚ ¾Ã¢â‚¬ ¹Ã‚ ¼Ã…’à ¦Ã‚ ¾Ã‚ ³Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã‹â€ Ã‚ ©Ãƒ ¤Ã‚ ºÃ… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾brandà ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡ Price Price can be understood by if it is valuable. Getz and Cheyne (1997) found that focus group participants identified important quality factors that can influence a decision to travel to an event, including reputation of the event, caliber of participants (the best in their field), international scope, and the presence of celebrities, rarity is also a factor. Obviously, mega-sport event has all these factors: outstanding reputation; national caliber; international tourism market; celebrities (NBA stars etc.) and once in four years. As mentioned above, mega-sport tourists pay for an experience which often involves sensory, emotional, cognitive, behavioural and relational values that replace functional values (Schmitt, 1999). A well-managed service system should be marketed to the audience as favourable factor. In adverse, weakness of service will lead tourist doubt to come. For example, a safety doubt emerging after the news that with one week remaining before the opening ceremony of the London Olympics, it only has 4,000 guards trained and ready which was expected to provide over 10,000 security personnel for the event (Bartnik, 2012). à ¨Ã‚ ¿Ã¢â€ž ¢Ãƒ ¤Ã‚ ¸Ã‚ ªÃƒ ¤Ã‚ ºÃƒ ¥Ã¢â‚¬Å" Ãƒ ¦Ã…“†°Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¥Ã‚ ¤Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ Ã‚ ¸Ãƒ ¥Ã‚ ¼Ã¢â‚¬ ¢Ãƒ ¥Ã…  Ã¢â‚¬ ºÃ‚ ¼Ã… ¸Ãƒ ¥Ã‚ Ã‚ ¦Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¦- ¹Ãƒ ©Ã‚ Ã‚ ¢Ã‚ ¼Ã…’à ¥Ã‚ ¦Ã¢â‚¬Å¡Ãƒ ¤Ã‚ ½Ã¢â‚¬ ¢Ãƒ ¦Ã¢â‚¬ °Ã¢â‚¬Å"à ¦Ã‚ ¶Ã‹â€ Ãƒ ¦-†¦Ãƒ ¥Ã‚ ®Ã‚ ¢Ãƒ ¤Ã‚ »Ã‚ ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ©Ã‚ ¡Ã‚ ¾Ãƒ ¨Ã¢â€ž ¢Ã¢â‚¬ËœÃ‚ ¼Ã… ¸Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬ ¦Ãƒ ¥Ã¢â‚¬ ¦Ã‚ ¸Ãƒ ¥Ã‚ ¥Ã‚ ¥Ãƒ ¨Ã‚ ¿Ã‚ Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã‚ Ã‚ Ãƒ ¦Ã¢â€š ¬-à ¤Ã‚ ¸Ã‚ »Ãƒ ¤Ã‚ ¹Ã¢â‚¬ °Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ §Ã… ½Ã‚ ¯Ãƒ ¥Ã‚ ¢Ã†â€™ Place It refers to the place where the customers can buy the product and how the product reaches out to that place. The most effective way is media such as Internet, PR and TV. Many scholars believe that media coverage of sport events will help countries to present themselves in favorable terms (Whitson Macintosh, 1996), and will assist destinations in building a positive image that helps to generate future tourist demand (Faulkner et al., 2000). à ¤Ã‚ ¸Ã‚ ºÃƒ ¤Ã‚ ºÃ¢â‚¬  Ãƒ ¨Ã‚ ¦Ã¢â‚¬  Ãƒ §Ã¢â‚¬ º-à ¦Ã¢â‚¬ ºÃ‚ ´Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¨Ã…’Æ’Ã ¥Ã¢â‚¬ ºÃ‚ ´Ã‚ ¼Ã…’à ¥Ã‚ ¯Ã‚ ¹Ãƒ ¤Ã‚ ºÃ… ½Ãƒ ¥Ã¢â‚¬ ºÃ‚ ½Ãƒ ©Ã¢â€ž ¢Ã¢â‚¬ ¦Ãƒ ¥Ã…’-à §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¥Ã…“ ºÃƒ ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ã‚ ¼Ã…’à §Ã‚ ½Ã¢â‚¬ËœÃƒ §Ã‚ »Ã…“à ¥Ã‚ ¼Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ ¹Ãƒ ¥Ã‚ Ã‹Å"à ¥Ã‚ ¾-à ¨Ã‚ ¶Ã…  Ãƒ ¦Ã‚ Ã‚ ¥Ãƒ ¨Ã‚ ¶Ã…  Ãƒ ©Ã¢â‚¬ ¡Ã‚ Ãƒ ¨Ã‚ ¦Ã‚ Ã‚ ¼Ã…’ Social media such as Facebook, Flickr and TripAdvisor are increasingly being exploited within mega-sport event marketing campaigns. For example, Facebook has more than 300 million active users, 50% of whom log on everyday. The internet provides a worldwide platform to distribute the information. Recently emerging channel is mobile. According to VisitBritain (2010), 400m are already using the mobile internet and this will double by 2012; 87% of people are already using their mobile for media consumption at home, and 2012 London Olympic Games became the first mobile internet Games. Development of technology help marketers delivers the information more effective, however, traditional media still important such as newspaper, which are still widely used by old peoples; TV, which covers lots of computer illiterate and broadcast, which can reach the people who have no time to look such as taxi driver. Promotion Promotion is the business of communication to the customers such as what benefits the company or organization has to offer rather than exhibit the features. Hosting the mega-sport events means a valuable promotion opportunity as it can improving a destinations image and building a destinations brand for sustainable development (Getz, 1997; Hall, 1992; Jago, et al., 2010; Prentice Andersen, 2003; Ritchie, 1984) . This means that the city can show off its tourist attractions and the infrastructure that has been generated (Chalip, 2002; Owen, 2005; Whitson Horne, 2006). Awareness of the region is also positively impacted which again brings in domestic and international tourists and potential investors (Gursoy Kendall, 2006; Solberg Preuss, 2007). For example, in a study examining the effect of special events on a countrys brand building, Jun and Lee (2008) reported a positive relationship between the role of special events on the attitudes of young Korean students towards Germany, specifically, the more exposure Korean students had to special events held in Germany, the more likely they were to form positive attitudes toward Germany. These findings supported Chalip and Costas (Chalip Costa, 2005)general theory that special events can be an extension of a destination brand or can be promoted as certain features of destination brand. Political support à §Ã‚ ­Ã‚ ¾Ãƒ ¨Ã‚ ¯Ã‚ Ãƒ ¤Ã‚ ¸Ã‚ Ãƒ ¥Ã‚ -à ©Ã¢â€ž ¢Ã‚ Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ £Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ ¦Ã‚ ¾Ã‚ ³Ãƒ ¥Ã‚ ¤Ãƒ ¥Ã‹â€ Ã‚ ©Ãƒ ¤Ã‚ ºÃ… ¡Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦Ã… ½Ã‚ ¨Ãƒ ¥Ã‚ ¹Ã‚ ¿Ãƒ ¦Ã‹â€ Ã‚ Ãƒ ¦Ã… ¾Ã…“à £Ã¢â€š ¬Ã¢â‚¬Å¡ 2.3 Destination service quality Even though marketing strategy is well managed, tourists experience of a hotel, restaurant, or casino will imparts a different sort of knowledge than simply reading or hearing about it (La Tour, et al., 2009). Destination management includes how competition in tourism increasingly involves geographical systems where suppliers of hospitality, transportation, entertainment, and cultural services collaborate to increase the attractiveness of the destination and improve its ability to acquire customers (Bieger, 1998; Bieger, 2000; Buhalis, 2000; Ritchie Crouch, 2000; Go Crompton, 2000). Event managers are often preoccupied with delivering a high quality program (Getz, 1998), which is basically what visitors come to experience, but equal attention to service quality is essential for ensuring visitor satisfaction. SA Tourism (2008) concedes to the following ten challenges for 2010: 1) poor access to channels of tourism information, 2) insufficient accommodation, and 3) compelling attractions and activities, 4) inadequate service levels and skills shortage, 5) inadequate public transport, 6) insufficient focus on tourist safety and security, 7) limited institutional capacity, 8) managing expectations, 9) demand management and 10) displacement of general tourists. In the public eyes, hosting an event is a stimulator of tourism industry to the host city. Fourie and Santana-Gallego (2011) did a research on the impact of mega-sport events on tourist arrivals and resulted at there will be 8% increase of the arrivals on average to the host. The Olympics and FIFA World Cup are more than the average. For instance, by the data from ForwardKeys (2012), bookings made by 12th May show a 13% increase in the expected number of arrivals to London during the Olympics Periods and the rest of UK also receive 4% increase. Such a rapidly inflow of tourists will bring lots of problems such as transport disasters. Atlantas 1996 Olympic Game has provided a cautionary tale of mega-sport event travel chaos: with bus drivers getting lost, athletes arriving moments before their events and overloaded trains that couldnt get residents home (Wheatley, 2011). Therefore, how to provide quality destination service to tourists experience, while an influx occurs during the mega-sport event is one of the key factors of the successful tourism operation in mega-sport tourism marketing. Gronroos (1983) described service quality construct relates the level of experienced quality to both technical and functional dimensions of serve provision (see figure 10.1): Technical quality refers to the result of the service and/or the question, what has been provided? Functional quality on the other hand, refers to the way the service has been delivered and relates to the question, how has the service been provided? 2.3.1 Technical quality Technical quality refers to the relatively quantifiable aspects of the service such as The hotel guest will get a room and a bed to sleep in, the consumer of a restaurants services will get a meal, and the train passenger will be transported from one place to anotherà ¢Ã¢â€š ¬Ã‚ ¦ (Gronroos, 1984). In terms of mega-sport event, as influx of tourists, the capability of original infrastructure is not able to meet the needs. That is why Terret (2008) mentioned cities are interested in hosting of the Olympics Games as they can accelerate infrastructure projects. For example, Olympic experience shows that a highly robust and resilient public transport system is a prerequisite to handle exceptional Olympic mega event traffic demands (Bovy, 2006). In terms of London, it struggles with constraints on the Tube, which handles 12 million trips a day during normal times and the Olympics is estimated to add three million trips on the busiest days (Kirka, 2012). Therefore, it invested  £80m in permanent transport improvements for DLR (Media centre Press release, 2008), we have seen new rail links created in East London, and improvements to existing underground and overground train services (Pettinger, 2009) and the increase of capability achieved that a train arriving in the Olympic Park area every 15 seconds (London Olympics Transport Upgrade, 2012). This improvement will shorten the time that tourist move in and out the Olympic Park and reduce the crowd risk. In other hand, a strong public transport will also encourage tourist to choose so that avoid general car traffic on the primary Olympic transport network accordingly. 2.3.2 Functional quality Local human resource support Functional quality creates a competitive edge by focusing on the more personal aspects of the service encounter such as The accessibility of a teller machine, a restaurant or a business consultant, the appearance and behavior of waiters, bank tellers, travel agency representatives, bus drivers, cabin attendants, business consultants, plumbers, how these service firm employees perform, what they say and how they say it do also have an impact on the customers view of the serviceà ¢Ã¢â€š ¬Ã‚ ¦ (Gronroos, 1984) In terms of mega-sport event, a special group volunteers was critical to the successful staging of mega-event because they provided the substantial amount of unpaid additional labour that was needed and also the outstanding service that help the tourists. For example, in Beijing 2008 Olympic games, there were 70,000 volunteers (Associated Press, 2007) applied in various positions such as translation and interpretation, protocol and reception, contest organization, food and beverage, medical services, security and transportation et al (Volunteer Positions Requirements, 2008). To ensure the service quality of the volunteer, a series of training was made before volunteers officially starting their services. In terms of Beijing 2008 Olympic Game, the training includes 4 parts (Organization and Administration of Olympic Volunteering, 2008) 1. General training: basic Olympic knowledge, brief introduction to the Beijing Olympic and Paralympic Games, Chinese history and traditional culture, history and cultural life in Beijing, knowledge and skills necessary to serve the disabled, etiquette norm, medical knowledge and first-aid skills. 2. Professional training: professional knowledge and skills required in voluntary services. 3. Venue training: venue functions, knowledge concerning the sports held in the venue, internal facilities, organizational structure, rules and regulations. 4. Job training: job responsibilities, specific work, business procedures, and operating norms. These well-trained volunteers helped the foreign visitors overcome language and cultural barriers, and provide professional service so that enhance the satisfaction of tourists experience in great extent and assist Olympic Games operating smoothly. However, Bejou et al. (1996) mentioned that there are non-standardized services in which the knowledge, behavior and commitment of the service providers are crucial. Oneil et. al. (1999) believe that this experiential product (such as event) is produced and consumed simultaneously, is highly heterogeneous and very difficult to store and/or control, but basically, if expectations are met, service quality is perceived to be satisfactory; if unmet, less than satisfactory; if exceeded, more than satisfactory. In contrary, poor events may causes by such as an emphasis on quantity rather than quality, a product rather than a market orientation, poor physical conditions and lack of information, and poorly selected or inadequately trained personnel (Jackson Schneider, 1990). 2.4 Sustainable tourism development The evaluation of the sustainability impacts of any mega-sport event is a complex and difficult task and it involves far more than simply estimating its potential revenue and expenditure (Dodouras James, 2004). As hosting a mega-sport event can also constituted a unique opportunity for the diversification and enrichment of the hosts tourism product, this legacy will benefit the tourism development in the future. For example, the building of tourism infrastructure in the case of Barcelona significantly enhanced its image and credibility as an international tourist destination (Duran, 2005). Musgrave Raj (2009) summarized the three sustainable aspects that influenced by mega-sport event as Figure 1: Mega-sport Events Social Environmental Economic Positive: Induced development and construction expenditure Long-term promotional benefits Civic pride Community development Increased employment opportunities Positive: Raising awareness of environmental issues Development of waste land Long-term conservation of area Positive: Direct/indirect expenditure Increased property value due to regeneration Additional trade and business development Induced development and construction expenditure Event product extensions Negative: Future use of infrastructure not maximized Interruption of normal business Resident exodus Disruption of lifestyle Media impacts Community apathy and antagonism Increased risk of security issues Unequal distribution of wealth Negative: Site/location damage short- and long-term Waste and pollution Noise pollution Traffic disruption and congestion Increase in energy demands and other natural resources Negative: Cost of event failure to local/national economy Inflated price of products, services and amenities Unequal distribution of wealth Fig. 1. 1. The three pillar impacts of events (Musgrave Raj, 2009) Consequently, the objectives of sustainable development are: optimizing socio-cultural impacts; minimizing environmental impacts and maximizing economic impacts (Smith-Christensen, 2009). Specifically, in terms of tourism, these impacts can be operationalized in the post-event period to attain, magnify and sustain their objectives as a sustainable sport tourism legacy. And accordingly, the sustainability of strategies that originate from sport tourism development policies, which according to sustainable development principles should maintain economic efficiency, social equity, and environmental integrity (Campell, 1996; Fitzgerald Leigh, 2002). 2.4.1 Social impact By social impacts we mean the consequences to human populations of any public or private actions that alter the ways in which people live, work, play, relate to one another, organize to meet their needs and generally cope as members of society. The term also includes cultural impacts involving changes to the norms, values, and beliefs that guide and rationalize their cognition of themselves and their society (Interorganizational Committee on Guidelines and Principles, 1994). To achieve the outcome that optimizing socio-cultural impact, the organizer should reduce the negative impacts and magnify the positive impacts. Tassiopoulos Johnson (2009) summarized the social impacts that brought by event tourism as follow: Negative impacts of tourism: Sex The sexual industry has grown rapidly rely on the mega-sport event due to some event attendees travel abroad to enjoy uninhibited casual sexual encounters and result on a bad impact of the local. For example, as many as 40,000 women could enter South Africa to work as prostitutes during this years football World Cup 2010 (The Telegraph, 2010). The grave danger of this growth has led to the spreading of HIV/AIDS and other sexually transmitted diseases (Cooper, et al., 2005). Health There are diseases such as swine flu should be noted when people from different countries interact. For example, the recording of more than 8500 cases of malaria infections in the UK, which have been a result of tourist and visiting friends and relatives (VFT) traffic to malaria-infected destinations. These diseases may not fatal but they can cause social and economic stress to the host community. Commodification Commodification implies that the demands of tourism (inclusive of events) have led to the mutation and sometimes the destruction of the meaning of cultural performances and special events. Staged authenticity refers to simulated experiences that are developed to satisfy the needs of the visitor. Standardization refers to where the visitor attending an event searches for the familiar, leading to a loss of cultural diversity (Cooper, et al., 2005). Disruption of lifestyle of residents Sherwood (2007) refers to increases in traffic and noise and the general disruption to normal daily routines caused by the hosting of an event in the destination. Furthermore, overcrowding, congestion and noise are ascribed to an influx of event visitors in the host destination. This may cause that resident exodus, for instance, third of Britons holidaying abroad this summer have deliberately chosen dates to avoid London 2012 (Gerges, 2012). Crime and vandalism Many scholars such as Mathieson and Wall (1982) have suggested that large numbers of visitors to an event carrying relatively large amounts of money and valuables with them will provide a source for illegal activities including drug trafficking, robbery, vandalism and violence. For example, only 10 weeks before the FIFA World Cup 2010, in South Africa, there were 50 murders happened in one day while the South Africas murder rate actually dropped slightly last year (Tay, 2010). Positive impacts of tourism: The fostering of community/civic pride Events can be used to put new life into ceremonies and rituals, making them come alive, combining them with skills and crafts. This can inspire and assist with fostering local pride of a host community and provides the best possible experience for the event attendee (Tassiopoulos Johnson, 2009). Creating sociocultural awareness and peace Events take people to new places and can broaden their understanding and knowledge of other cultures and environments. This can be regarded as an educational process and, if channeled properly, this education can lead to greater awareness of, and sympathy and admiration for, other societies. Cultural exchange that takes place between the event attendee and the host community can assist in fostering peace. The belief in the relationship between tourism and peace is so strong that in 1986 the International Institute for Peace through Tourism was set up. Shared infrastructure When developments for events take place, for example, the FIFA 2010 World Cup in South Africa, the local infrastructure is often enhanced to meet the needs of the developments. The host community can find that the quality of their life is enhanced through being able to enjoy this improved infrastructure. This type of infrastructure can include upgrading sporting venues, improvement of airports and general transportation. Direct sociocultural support The funding generated from various events can provide funds to assist to restore heritage sites, conserve natural and cultural sites, or assist local charities. The proceeds earned from these events in terms of registration fees and goods sold are donated to various charities within the local community. 2.4.2 Environmental impact The environmental impact indicates that (Mathieson Wall, 1982; Jenner Smith, 1991; Boers Bosch, 1994; Puczko Ratz, 2002; 2005): Impacts on the natural environment, i.e. air quality, geological factors, water quality, depletion of natural resources, flora and fauna; Impacts on the man-made environment, i.e. buildings visual impacts, changes in land use, infrastructure; Impacts on the ecosystem. The depletion of natural resources is accelerated by the use of fossil fuels in transportation, the heating of accommodation and the operation of catering facilities (which are usually non-renewable energy sources like coal, crude oil or natural gas). In more environment-friendly solutions, heating and energy consumption is based on hydro, solar or wind energy. Wasteful and careless use of the drinking water supply significantly impairs the effectiveness of water management, and decreases available freshwater resources. The wasteful use of the water supply could be avoided by a more environmentally friendly attitude and modern technology. The positive elements of the environmental impacts most commonly catalogued relate to the new facilities that might not have been politically or financially feasible without the event. On the negative side, growing attention is being focused on the environmental damage due to development for mega sports events (Tolios, 1997). 2.4.3 Economic impact Event tourism can generate positive economic impacts, in addition to longer-term place marketing benefits and media exposure for destination, along with sporting or cultural policy benefits (Musgrave Raj, 2009). à ¤Ã‚ ºÃ‚ ºÃƒ ¤Ã‚ »Ã‚ ¬Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¨Ã…  Ã‚ ±Ãƒ ©Ã¢â‚¬ Ã¢â€š ¬Ã‚ ¼Ã…’à ¦Ã…  Ã¢â‚¬ ¢Ãƒ ¨Ã‚ µÃ¢â‚¬Å¾Ã‚ ¼Ã…’à ¥Ã‚ ·Ã‚ ¥Ãƒ ¤Ã‚ ½Ã…“à ¥Ã‚ ²-à ¤Ã‚ ½Ã‚ Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ §Ã‚ ­Ã¢â‚¬ °Ãƒ ¥Ã‚ ¥Ã‚ ½Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ ¦- ¹Ãƒ ©Ã‚ Ã‚ ¢Ã‚ ¼Ã…’à ¤Ã‚ ¸Ã‚ ¾Ãƒ ¤Ã‚ ¾Ã¢â‚¬ ¹ While these impacts are extremely relevant and often very important, an honest assessment of the value of a particular mega sports event must also include estimates of the negative impacts, such as commodity price increases a

Causes, Effects And Solutions to Global Warming Essay

Causes, Effects And Solutions to Global Warming Essay Introduction What is global warming? Global warming is the average temperature of Earth has increases since 1950 until now the temperature continuing increasing. Global warming can also refers to climate change that causes an increase in the average of temperature. However global warming are causes by natural events and human that are believed to be contribute to increase in average temperatures. Causes of Global Warming Global warming is a serious issue and is not a single issue but a number of environmental issues. Global warming is a rise in the surface temperature of the earth that has changed various life forms on the earth. The issues that cause global warming are divided into two categories include natural and human influences of global warming. Natural Causes of Global Warming The climate has continuously changing for centuries. The global warming happens because the natural rotation of the sun that changes the intensity of sunlight and moving closer to the earth. Another cause of global warming is greenhouse gases. Greenhouse gases are carbon monoxide and sulphur dioxide it trap the solar heats rays and prevent it from escaping from the surface of the earth. This has cause the temperature of the earth increase. Volcanic eruptions are another issue that causes global warming. For instance, a single volcanic eruption will release amount of carbon dioxide and ash to the atmosphere. Once carbon dioxide increase, the temperature of earth increase and greenhouse trap the solar radiations in the earth. Finally, methane is another issue that causes global warming. Methane is also a greenhouse gas. Methane is more effective in trapping heat in the atmosphere that carbon dioxide by 20 times. Usually methane gas can release from many areas. For instance, it can be from cattle, landfill, natural gas, petroleum systems, coal mining, mobile explosion, or industrial waste process. Human Influences on Global Warming Human influence has been a very serious issue now because human do not take care the earth. Human that cause global warming are more than natural causes global warming. The earth has been changing for many years until now it is still changing because of modern lifestyle of human. Human activities include industrial production, burning fossil fuel, mining, cattle rearing or deforestation. First issue is industrial revolution. Industrial have been using fossil fuels for power machines. Everything that we use is involved in fossil fuel. For example, when we buy a mobile phone, the process of making mobile phone have involve machines and machines uses fossil fuels, during the process carbon dioxide is releasing to the atmosphere. Besides industrial, transportation such as cars is also releasing carbon dioxide from exhaust. Another issue is mining. During the process of mining, the methane will trap below the earth. Besides, rearing cattle will also cause methane because cattle released the form of manure. However, cattle is important because it make the latter equally responsible for the occurrence of global warming Next is the most common issue that is deforestation. Deforestation is a human influence because human have been cutting down trees to produce papers, wood, build houses or more. If human continuing deforestation, carbon dioxide will concentrate in the atmosphere because trees can absorb carbon dioxide from atmosphere. Besides, human also release carbon dioxide when breathe. Therefore the amounts of millions of people breath have release carbon dioxide to the atmosphere. If human continue deforestation, human breathing that release carbon dioxide will stay at the atmosphere. The Effect of Global Warming The greenhouse gases will stay in the atmosphere for many years since hundreds years ago. However, the effect that global warming will cause on earth are extremely serious. There are many effects that will happen in the future if global warming continues. That includes polar ice caps melting, economic consequences, warmer waters and more hurricanes, spread of diseases and earthquake First effect is polar ice caps melting. As the temperature increase, the ice at the North Pole will melt. Once the ice melt the first effect will be raise on sea levels because the melting glaciers become oceans. According to the National Snow and Ice Data Center if the ice melted today the seas would rise about 230 feet. It affects many low lying areas such as the Netherlands. In future, the Netherlands will be cover by water once the North Pole is melted. However, it is not going to happen so fast but the sea level will continue rise. Another effect is the species loss of habitat. Species that include polar bears and tropical frogs will be extinct due to climate change. Besides, various birds will migrate to other places because animals are not like humans. They cannot adapt the habitat that changes their living or temperature. Next effect is more hurricanes will occur and economic consequences still affect as well. Hurricane causes damage to houses and government need to spend billions of dollars in damage and people need places to stay or have been killed. Once a disaster happens many people have died and diseases happen. Diseases are more serious because it can spread to other people very fast and more people will get the disease and the disease maybe come more serious because of different weather. Solution to Stop Global Warming Now there are solutions that we can stop global warming. However we human and governments need to move forward to implement the global warming solutions. To reduce global warming we can do to reduce the contribution of greenhouse gases to the atmosphere. Therefore, the solutions that we can reduce global warming are reducing gasoline, electricity and our activities that cause global warming. To reduce gasoline mean we have a choice to choose a hybrid car that reduce using gasoline. Besides, petrol price are increasing. If a person everyday drives to work they need to pump petrol after 3 days and causes carbon dioxide. Another way to reduce gasoline is take public transport or carpool to work. It can help reduce carbon dioxide and save cost. Another way to reduce global warming is recycle. Recycle can reduce garbage by reusing plastic bags, bottles, papers or glass. For instance, when we buy foods, we can use our own containers instead of plastic bags. Another example is after finish drinking the water from the bottle; we can reuse it or use our own bottle. If all this is being reuse, human can reduce deforestation and help save environment. Besides, turn off electricity if unused. It can save thousands of carbon dioxide and buy product that have energy saving because it saves cost and save environment. Finally, human should stop open burning such as burning dry leafs or burning garbage. It will release carbon dioxide and toxic if burning garbage with plastic. Besides, government should reduce deforestation because the earth temperatures are increasing. Trees will help to improve the temperature on earth. Conclusion Overall of this assignment, I have understood that our earth is sick. We humans need to heal the earth. Global Warming have causes many problem for human but we human who make global warming happens. Many people have died because of disease or disaster. It also affects the economics of the country. However, we need to be reduce the global warming by using less gasoline, recycle and human should help to reduce global warming instead of making the earth temperature increased. Our generation should start taking care of the earth because in the next generation they will suffer if we do not do reduce global warming. Therefore, global warming is a serious issue now. As a business student we are learning it because we need to understand the effect of climate change that will affect us when we have our business and we can start saving the earth.